The lecture this week focused on visual identity and how history has shaped the development of brands and advertisements. We started the lecture off with Greek signature seals which were clay emblems used to indent into pottery. Then we looked at the 12th century onward at heraldic designs (coat of arms) used during the medieval…
Author: genodawso
Week 5: Ronald Barthes and Susan Sontag
Ronald Barthes – Camera Lucida This is such a personal form of writing, and with the best writing technique to date – really short chapters. There is the establishment of a clear purpose of the text, “I wanted to learn at all costs what Photography was ‘in itself’…” Barthes looks at how we define photography,…
Pecha Kucha
So far… So my cat, Luci, thought he would help me prepare for my Pecha Kucha by being my typist. Needless to say he is now looking for new employment. The topic I decided on is Minimalism. I thought I would look at where it started and work my way to where it is going…
Week 5: Lecture
This week’s lecture focused on photography and how it found its place in design. An interesting point was whether technologies influence our development or if we develop technology to suit ourselves. Photography’s origins begins in portraiture. As a much more efficient and effective means to do everything a painter can caused a bit of chaos…
Week 4: Christopher Burke & Richard Hollis
Isotype: Representing Social Facts Pictorially Burke talks about the history, aim, legacy and value of isotype. Isotype is a method of representing statistics visually to create more memorable and accessible information. Isotype strives for a more educated society and tries to do this with its reinterpretation of seemingly uninteresting material like graphs and statistics. From…
Week 4: Lecture and Tutorial
This lecture we looked at the legacy of the Swiss International Style and adaptations of it. This is a period of design that I find visually inspiring – the cleanliness of the designs as a reaction to the chaos of war. Looking at Josef Mueller’s work there is a strong focus on structure through the…
Soviet Russia Constructivism and Graphic Design
As a movement that began in Russia in 1913, Constructivism was considered more a philosophy than just a style of design. However, the style of design that was born from the movement has been so influential that it is still used by a number of designers today. The movement began initially as a rejection of…
Week 3: Jonathan M. Woodham
Twentieth Century Design ModernISM. The world of ISMs. Woodham covers a very comprehensive part of the Modernist Design period and places great importance on everyday things such as interior, objects and furniture items. All influenced by post-war ideals of clean, neat, pure and healthy – abstract and geometric forms were featured in both the internal…
Week 3: Lecture and Tutorial
This week we looked at Modernism and a number of movements that occurred within it. World events and politics shape design, and in turn design shapes them – the connection between major world events and how they influence design. At the beginning of the lecture we looked at WW 1 and how it gave rise…
Week 2: Walter Benjamin
The Work of Art in the Age of Mechanical Reproduction In this reading Walter talks extensively about how the mechanical reproduction of artwork affects both it and the way we experience it. He talks about how works of art seem to possess an ‘aura’ and how that aura is lost on reproductions of that work….
A Designer's Duty 