I wanted to write a brief post on the experience I have had in keeping this blog. It was intended to summarise class work and readings, as well as for me to develop my own thoughts on each reading. We were also encourage to blog about any other design related areas that were of interest…
Category: DESN1002 Weekly
The ‘Aura’ Concept
Melbourne’s Street Art During the semester break I took a trip to the canvas of Victoria; Melbourne. While there I traversed the various laneways looking for the amazing street art that Melbourne is known for. I also set out to go in search of the more hidden works that are scattered in the outer suburbs,…
Week 8: Florian Cramer
What is ‘Post-digital’? In this text Cramer looks at what post-digital is, origin of the term and how it have deeper implications. This was a lot easier to read due to the simple language used. An aspect of this text that I really liked is actually near the end when Cramer revisits the meme of…
Week 8: Lecture
This weeks lecture was quite short and focused on what it is to be ‘Post-Digital’. Post-digital refers to works that are beyond new media. New media does not refer to what we would call new, it is more of a classification of a specific few forms of media that were considered new at that particular…
Week 7: Ronald Barthes
The Death of The Author With this text it has been difficult for me to really understand how we are trying to relate a text with its author as the separation of the two seems a little complex. So the following is what I have understood. Barthes suggests a purity to the consumption of media…
Week 7: Lev Manovich
The Language of New Media Chapter 2: In this reading we look at computer interfaces as a form of new media. An interface is the primary means by which we interact with computer data. This is the same for cultural interfaces as Manovich states; The term human-computer interface describes the ways in which the user…
Week 7: Lecture and Tutorial
This week we looked at moving from analog to digital design. Simone spoke about the tediousness of having to do everything by hand, and personally thinking about the time and effort that design involved then compared with how fast and easy it is today is an amazing thought. We looked at the various tools and…
Week 6: Marty Neumeier
The Brand Gap Neumeier talks about the theory of branding, and while informative doubles as a bit guide to branding as well. Mentioning that the packaging is part of the branding, a consumers interaction with the product is what often leads to loyalty in the end. I would then say that every part of the…
Week 6: John Berger
Ways of Seeing In the 7th chapter of Berger’s Ways of Seeing, which is what this week’s text focuses on, Berger explores how we experience images, or, how we view them. Through his deep analysis of traditional oil paintings and the contemporary advertisements, he states that they are both the same in terms of visual…
Week 6: Lecture and Tutorial
The lecture this week focused on visual identity and how history has shaped the development of brands and advertisements. We started the lecture off with Greek signature seals which were clay emblems used to indent into pottery. Then we looked at the 12th century onward at heraldic designs (coat of arms) used during the medieval…
A Designer's Duty 